Starting a Family Business: Step 1: Naming

What do we call it? It’s one of the first questions to be answered for anything new.  Human, pet, or business we need to call them something.

From a business/marketing perspective, there are a number of considerations when choosing a formal business name. But this is supposed to be fun, an opportunity for everyone to get involved, and give the new baby business a starting point. It doesn’t need to be perfect. The names of businesses can be changed later if needed.

Here is our fun/favorite tool to support a family naming brainstorm:

Business Name Generator (Thank you Shopify!)

In the last week 3 new family businesses received excellent names thanks to the Name Generator tool and some family time brainstorming.

GO! We would love to hear what you called your new family business.

Here is our current family business:  Ferrari Enterprises

Here is one of our new family business friends: Ready Set Done Handyman Services

This photo is from our last family business, WHAT (World Hydroponics Agriculture and Technology) Farmers. We built an educational booth at the San Diego Fair and spent 2 summers educating families about how to grow their own food.

P.S. On the back of our shirts it says “WHAT?” Because EVERYONE would ask us, “hydro what?” Whenever we would talk about hydroponics or aquaponics.

Published by tferrari

Over 25 years as an entrepreneur, business owner, consultant. BA in Psychology from University of California at San Diego MA from Alliant International University/California School of Professional Psychology

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